Rick’s ATI team has helped teachers maximize student achievement by helping those students come to believe in themselves as capable learners. The team mission has been to maximize both achievement and academic confidence. He earned a doctoral degree in educational psychology from Michigan State University in 1972. Since then, he as devoted his career to studying the challenges teachers and local school leaders face in meeting the task demands of day-to-day classroom assessment. Rick created ATI in 1992 to help educators in local school districts, regional service centers, state departments and faculties of higher education master the basic principles of sound classroom assessment practice. Over the past four decades, ATI print, video, and online programs, as well as conferences and workshops, have spread across the country and around the world in the service student academic well-being.